Setting up Google Analytics 4

Looking with considerable fear at the imminent end of the Universal Analytics era, probably many marketers will spend the next few months absorbing knowledge in the scope of Google Analytics 4. Just... read

let's meet

My name is Kinga Sroka and I'm very glad you're on my blog. I cover a variety of topics in digital marketing, with a focus on Google Ads and Google Analytics.

Professionally I'm connected with performance marketing - all paid activities in online channels. Currently I work for OLX Group, I gathered my experience in companies such as Allegro or Get Noticed Agency.

Personally, I am a great lover of foreign languages and Indian cuisine. During weekends, I teach at TEB Edukacja and Collegium Da Vinci at courses related to digital marketing.

Feel free to contact me:


Setting up Google Analytics 4

Google Analytics 4 is definitely the future of analytics. I invite you to a post on configuring different platforms and GA4! read

Google Merchant Center - what it is and what it is used for

Google Merchant Center is the only way to launch product campaigns in Google Ads. See how! read

Types of Google Ads campaigns - characteristics

Search network? Remarketing? An app? Or maybe a local campaign? Not sure which type of campaign to opt for? I invite you to the post with discussion of Google Ads campaign types available in 2022. read

Dynamic creative ads on Facebook

Facebook is undoubtedly one of the most popular advertising systems, and yet, I always think five times whether the feature I'm about to describe will exist when I finish my post. read

Google Ads bidding strategies

Once the first steps in setting up our Google Ads campaign are behind us, one of the most important steps remains - figuring out what rate strategy we will adopt for the campaign. I'll explain the dif... read