Setting up Google Analytics 4
Google Analytics 4 is definitely the future of analytics. I invite you to a post on configuring different platforms and GA4!
Google Merchant Center – what it is and what it is used for
Google Merchant Center is the only way to launch product campaigns in Google Ads. See how!
Types of Google Ads campaigns – characteristics
Search network? Remarketing? An app? Or maybe a local campaign? Not sure which type of campaign to opt for? I invite you to the post with discussion of Google Ads campaign types available in 2022.
Dynamic creative ads on Facebook
Facebook is undoubtedly one of the most popular advertising systems, and yet, I always think five times whether the feature I’m about to describe will exist when I finish my post.
Google Ads bidding strategies
Once the first steps in setting up our Google Ads campaign are behind us, one of the most important steps remains – figuring out what rate strategy we will adopt for the campaign. I’ll explain the differences between the strategies and when they should be used in this post. I invite you to read it!
