Once the first steps in setting up our Google Ads campaign are behind us, one of the most important steps remains – figuring out what rate strategy we will adopt for the campaign. I’ll explain the differences between the strategies and when they should be used in this post. I invite you to read it!
Data sampling is an interesting aspect of Google Analytics, I invite you to my post to learn about it!
To more confidently navigate the intricacies of web analytics, it’s essential to understand what cookies are and how they work. In this post I’m going to take them under a magnifying glass and break them down to show you that it’s not that complicated and absolutely impossible to understand. Enjoy your reading!
The enormity of metrics, indicators, and charts in your Ads dashboard makes you dizzy, but Facebook Ads custom reports come to the rescue. I invite you to a short guide to simplifying and automating your Facebook Ads workflow!
Regular expressions are an advanced feature of Google Analytics. See how to take your analytics to a high level and improve your day job!
Google hides cookies and announces a new transparent era of privacy. What will change and what are the plans for it? I invite you to read my post!
Who doesn’t know the chaos in Google Analytics, let him be the first to admit it! This tool hides data, which if too much and not properly filtered can mess up our analytics. I invite you to a short guide to channel grouping in Google Analytics!