Digital marketing

Incrementality – fad or innovative trend?

An entry to which I have tried on many times, but each time I was effectively discouraged by the scant interest in the subject. However, I decided to take on the most mystical topic among marketers.An entry to which I have tried on many times, but each time I was effectively discouraged by the scant interest in the subject. However, I decided to take on the hottest trend in Western marketing, which in many countries has already lived to see a separate marketing field.

Here’s a concept that hasn’t yet taken over the industry scene, but will soon be talked about: incrementalism. I invite you to a comprehensive post in which I will try to bring some light to this intriguing phenomenon. Enjoy your reading!

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How do cookies work?

To more confidently navigate the intricacies of web analytics, it’s essential to understand what cookies are and how they work. In this post I’m going to take them under a magnifying glass and break them down to show you that it’s not that complicated and absolutely impossible to understand. Enjoy your reading!