Google Merchant Center – what it is and what it is used for
Google Merchant Center is the only way to launch product campaigns in Google Ads. See how!
Types of Google Ads campaigns – characteristics
Search network? Remarketing? An app? Or maybe a local campaign? Not sure which type of campaign to opt for? I invite you to the post with discussion of Google Ads campaign types available in 2022.
Google Ads bidding strategies
Once the first steps in setting up our Google Ads campaign are behind us, one of the most important steps remains – figuring out what rate strategy we will adopt for the campaign. I’ll explain the differences between the strategies and when they should be used in this post. I invite you to read it!
